When new users were introduced to HubSpot, they found it overwhelming to understand its full range of tools and capabilities; especially if you're new to B2B softwares. The challenge was to create an engaging and easy-to-digest motion graphic that clearly explains what HubSpot offers in a way that is both visually appealing and informative..

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   I designed a 2D animated infographic using After Effects, ensuring a smooth, dynamic flow of information that breaks down HubSpot’s key features step by step. Through clear iconography, concise messaging, and fluid transitions, I guided viewers through HubSpot’s core functions—CRM, marketing automation, sales, and customer service—making the platform approachable for first-time users. The final piece serves as a compelling introduction, helping new users quickly grasp HubSpot’s value and encouraging further engagement.​